“Ads are annoying; hides my content, why should I waste my data on seeing those useless ads?”. These are the most common complaints people keep in front of ads, especially on mobile ads. More than 26% of website traffic comes from mobile devices last year. In this post, we are going to see how to create Google mobile ads that really make these ad haters love your ads.
These new Google mobile ads techniques help you to make attractive, intuitive and attention-grabbing mobile ads. These mobile ads not only grab visitor attention; some of these also can interact with the users.
Table of contents:
- Authentic Reasons On Why People Hate Ads
- Google’s Answer to Ad Publishers
- AMP Ads and AMP Landing Pages
- How to Create Google Mobile Ads Without Annoying Mobile Users
- Accelerated Mobile Page AD Demo & Examples
Authentic Reasons On Why People Hate Ads
Before getting into how to make Google mobile ads, we must know why people hate ads. Global web index at the beginning of the year released a survey report “Trends 2017”, it covers various online trends.
In that survey, they predicted adblockers is extensively used by many users around the globe; especially the mobile ad blockers are higher in number. The reasons for using ad blockers are as follows;
50% of the people’s’ reason is “Too many ads are annoying and irrelevant.” The second predominantly mentioned complaint (even I personally received from my other website viewers); “the ad occupies more space on my screen.”
“the quality and quantity of ads need to be addressed if the
mobile ad-blocking tide is to be pushed back.”
We have only limited space on the mobile screen to display our ads. Even though now we have infinite displays, and edge to edge display, still the space we have is limited.
Google’s Answer to Ad Publishers
From the survey, we can clearly infer that ads are being hated for two reasons;
- They are irrelevant
- Occupies more space and slows down the page loading time
Google in its Marketing Next 2017 has mentioned a solution for this. According to Google the next most prominent device for the website traffic is the mobile device. The online world has to be redesigned with certain metrics and rules to make the mobile internet better. As a result, they released AMP- Accelerated Mobile Page, to make the pages load faster on the mobile devices.
In the 2017 event, Google has announced that mobile ads will also supports AMP now. Google had shown some impressive examples on how faster the amp ads load than the non-AMP ads.
Recently Alphabet, the parent company of Google released its Q3 earnings for 2017. A significant part of the income is through the ads. Being a blogger, we also rely on Ad incomes; not entirely but up to some extent. Increased use of ad-blockers is a big crisis in front of us and especially for ad networks like Google.
Google had tried to find a solution for this problem by introducing a built-in ad-blockers in Chrome. If you don’t know, Google chrome is the most used browser in the world followed by Safari and the Firefox. Google had made this move with a hope that the number of ads displayed in front of the user will increase.
Another big talk that happened in the event is AI in the ad network. We all know how good is Google Assistant and maps automated suggestion and replies are. Google is well known for its AI, with millions of data from the people around the world for every second, no one can make AI better than Google.
Google promised that based on the search behavior and all other data collected from various sources, Google’s AI will show you the most relevant ad.
For example, If a person is interested in a budget hotel than in best quality hotels; best budget hotel ad will be displayed to him from the same app. As ad publishers, all we have to do is to study our audience and create various ad options; rest will be taken care by the Google’s intelligent system.
AMP Ads and AMP Landing Pages
To be precise AMP is the scaled down version of HTML and CSS we use on our websites. Since it is a minified version, the AMP pages manage to load faster on the mobile pages.
“Google mobile ads are to be made simple and elegant;
rather than being media-rich and heavy.”
In the same way, our ads need to be simple when they appear on the mobile ads. When you make Google mobile ads all you have to remember is elegant and straightforward, no complicated or heavy media ads.
With the AMP ads and AMP landing pages your pages load faster and also manages to get more leads. For every one second delay in your page your conversion rate falls by 20%. People need everything almost near instantly; we have to make our ads meet their expectations.
AMP mobile ads are faster than normal Google mobile ads; the reason for this is the minified version of the HTML and js. Take a look at the loading speed of the non-AMP ad and AMP ads; the AMP ads loads almost instantly.
AMP landing pages are another essential feature that increases the chances to capture more leads. Since the AMP landing pages load near instantly, you can capture your leads at the right moment.
When a user clicks an AMP ad, they are redirected to the AMP landing pages in the queue. The user no need to wait for the next page to load, this process eliminates the traditional page redirects. The performance report of the AMP landing pages is as follows.
Recently Digiday has mentioned that AMP publishers are having trouble in loading speed of the AMP ads. The problem here is the AMP websites loads faster than the AMP ads. Google has recently released the mobile first index, having a mobile optimized pages are becoming mandatory now.
Recommended Reading: How To Make AMP Mobile Website
If you are a WordPress.com user, your website by default supports AMP pages.
From the beginning of your Google mobile ad strategy give importance to proper AMP ad creation. A detailed geek structure and code details are provided in the Github, take a reference and create your AMP ads efficiently.
If you are not having the luxury of time to sit learn and make an AMP ads, you can get help from digital ad agencies. The authorized Google AMP ad partner is Celtra.
How to Create Google Mobile Ads Without Annoying Mobile Users
From the above survey, we can see that people hate irrelevant ads; Google’s AI will take care of this, so we needn’t worry much about it. The next thing is the space, this we only have to prepare.
Since we are limited to the screen size on the mobile devices, we have to be smart with our Google mobile ads. AMP ads provide you a range of ad templates, you cannot use them all, here are the smartest Google mobile ad formats.
Carousels are always the best interactive element on any website. These are some carousel based creative Google mobile ads you can use.
Carousel Mobile Ad
This is a simplified version of the Carousel lightbox ad. In this ad format, you can add only carousel images. When the user clicks on an image, they will be taken to the corresponding websites.
This ad best suits for travel sites and food-related website that have bright, vibrant images.
Carousel Lightbox Ad
Carousel lightbox lets you add clickable carousel mobile ads. When you click on the carousel, it expands and shows the related content in brief. You can also provide a link to your website.
Scroll Bound Lightbox AD
This is an interactive Google mobile ad format. The ad images will be scrolling in a parallax effect as the user scroll the pages up and down. This helps you to get the initial attention of the user, and the rest relies on your image and the content.
This is a clickable ad when the user clicks the ad, a brief ad will be shown to the user just like in the carousel lightbox ad.
Video contents are most consumed content on the internet world now. Even Facebook believes that video contents and video ads are going to be the next big things corporate and marketers have to concentrate on. Following are some of the interesting Google mobile ads for video formats.
““In five years’ time Facebook
will definitely be mobile
and probably all be video”
– NICOLA MENDELSOHN, FACEBOOK VP IN EMEA”
Video Mobile Ads
Though AMP is a simplified version, it does not restrict you to make video ads. With the Video mobile AMP ad, you can add a simple, lightweight video player to the mobile site.
It is a polite way of letting the user know that this is a video ad and if the user is interested, they will click and play. Hence there is less annoyance and no wastage of mobile data.
Scroll Bound Video AD
Scroll bound video AD it an interactive way of displaying the video ad just like in the Scroll Bound lightbox ad. As the user scrolls the page, the video segment moves to the top corner within the ad space and reveals an image. As most of the user first hesitate to play video ads try to provide an attention-grabbing image, which induces the user to play the ad.
I personally don’t recommend this particular type of ad. As it constantly occupies a certain amount of bottom space of the website. It is quite annoying in the desktop monitors itself when you see this ad on the mobile device it will hide the content and leads to bad user experience.
Accelerated Mobile Page AD Demo & Examples
Apart from the interactive Google mobile ads mentioned above here are some cool examples and demos of next-gen mobile ads.
Porsche 2014 Sports car
Pepsi Max 360
What’s Your Favorite Google Mobile Ad?
These are the most trendy and next-gen mobile ad examples you can use in your next ad campaign. Before creating something I used to study whether it is worth it or not, so only have given you some of the reasons why people hate mobile ads.
When you make your mobile ads by taking these info into considerations, you will rock a killer ad campaign with tons of leads and conversions. What’s your favorite Google mobile ad? Let me know in the comment section.
Until next time, cheers!!!