The challenge was to get 300 registrations for a webinar in 28 days with an ad budget of Rs. 25,000. All are high-profile B2B enterprise audiences. We have to use only LinkedIn ads.
Instead of going for a regular “Register for our webinar where industry top leaders are talking”
I took a native LinkedIn-style post ad copy.
Purely focused on pain and narration.
First week, Cost Per Lead was around Rs.400+
Second week,
The leads started flowing like rain…
2 of the ads I created got 500+ reactions
195 leads in 6 days
Cost per lead came to Rs.180
High level executive leads from big enterprises in India, Tata motors, Pinelabs, Haldirams, Apollo hospitals, ITC, etc.,
Finally, we got 398 registrations
With still 30K ad budget remaining
With 60% show up rate to the webinar, my client made a revenue of 15 lakhs by selling their product to the enterprise audience.
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