Tyche Softwares (WooCommerce Plugin Development – 2022 to Present)
Challenge
High traffic but low new sales in 2021 despite 1,500+ articles and 13 products. Outdated SEO and unclear product strategy.
Approach
- Full site & content audit, updated SEO for current standards
- Reorganized content to align with the purchase cycle and product intent
- Implemented in-depth topical mapping for all products
- Launched strategic link-building programs to increase authority and referral traffic
- Designed and deployed high-converting sales funnels
- Led full website revamp for improved UX & CRO
- Engineered a Generative Engine Optimization (GEO) framework to ensure brand visibility within AI search tools (ChatGPT, Perplexity, Gemini), optimizing content structure for LLM retrieval rather than just traditional Google SERPs.
- Initiated AI SEO optimization and YouTube content strategy
- Researched and executed the hub & spoke model content (pillar and cluster article) to increase Product Entity mapping and improve search results on Google search and AI search platforms.
Results
- +30% organic traffic growth in 2 years
- +117% increase in sales events
- +120% increase in new sales
- +5.48% engagement rate improvement
- 42% funnel conversion rate
- 30+ pages placed in Google AI Overview
- Generating ~$1,000 monthly revenue directly attributed to AI search platforms.
Increase in Organic Shopping (Comparison of 2022 vs 2025)
Increase in Key events as of June 2025 compared to 2022
AI SEO Optimizations (Chat GPT introduced UTM tracking in mid-June 2025. The above result is per week)
Flexi Archiver (WooCommerce SaaS – Jan 2025 to Present)
Challenge
Brand-new product launch needing fast traction through organic channels.
Approach
- Complete market study and product positioning strategy
- Built Ideal Customer Personas and target audience research
- Developed content and forum engagement strategy
- Designed email campaigns for existing audience
- Created an integrated organic go-to-market plan
Results
- $12,000 revenue in week 1 of launch from organic GTM funnel
- Established brand awareness in the WooCommerce niche within launch week
Gnani.ai (Conversational AI SaaS – 2021)
Challenge
Low organic visibility with no conversions or leads from search. Needed to acquire enterprise clients through inbound organic marketing.
Approach
- Conducted a detailed product study and competitor analysis
- Planned keywords targeting high-intent, low-competition terms
- Built dedicated pages and content campaigns for strategic keywords
- Optimized on-page SEO across the website
Results
- Increased organic conversion rate from 2% to 18%
- Secured a high-ticket enterprise client — one of India’s largest banks — via awareness content campaign
- Established consistent inbound lead flow in 11 months
UICookies (WordPress Themes & Templates Marketplace – 2017 to 2020)
Challenge
New site with DA 3, needed to grow traffic to sell HTML templates and generate affiliate commissions.
Approach
- Published ~25 targeted listicles/month, focusing on user-specific topics
- Developed content strategy for high-intent template/theme searches
- Performed on-page SEO and strategic link-building
- Leveraged parent brand Colorlib for authority and reach
Results
- Scaled traffic from 30K to 600K unique visitors/month
- Increased revenue from $300/month to $2,800/week
Welfin (Financial Services – 3 month Small project)
Challenge
Needed to increase organic reach for targeted services.
Approach
- Full site audit and SEO fixes
- Optimized service pages for target keywords
- Created a content plan around important service pages
- Increase organic keyword ranking for important keywords from 100+ to 30
- Created in-depth financial articles for the core service with a high level of structuring and relevant schema. Resulted in Google AI overview citations, bringing in fresh, high-quality leads of 30 per week.
Results
- +50% organic traffic growth in the first month
- Early ranking improvements for high-value keywords
Other Notable Project
WPTS (WordPress Plugin Store – 2016) – Increased traffic from 672 users to 5,000+ users through targeted keyword strategy.
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